I'm fairly new to using protein suppliments, so had read every review on all the protein wheys, looked at all the suppliers and checked all the costs. This seemed to be coming out positive so took the plunge. As it's the first I've used I can't compare to others, but it seems to have done the job and I'm pleasantly surprised at the taste. So much so, I've reordered, despite the temptation to wonder if the grass is greener with something else. Had banana and now the cookies'n'cream. Both are good, but think I prefer the banana, mainly because I tend to blend with frozen fruit in the mornings.